You may have seen one of those small, digital-looking images in your favorite magazine, or at your local sandwich shop and you are wondering...What is it? It's called a “Quick Response” code or QR code for short. A QR code is a specific matrix barcode (or two-dimensional code), readable only by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. QR codes have been
largely adopted by advertisers to target the new smart phone users.
QR codes can be used to display text to the user, to add a vCard contact to the user’s device, to open a URL or to compose an e-mail or text message. Users can also generate and print their own QR codes for others to scan and use by visiting one of several free QR code generating sites. So how could your practice profit from this? Many companies are using this technology to drive sales by allowing people to to buy much faster than these types of media originally offered. Others are putting QR codes on permanent coupons or on their business cards to allow would-be prospects an instant way to get more information about a business. You can get a free QR code by going to http://qrcode.kaywa.com.
Some practical uses:
• The back or front of your business card
• Your brochure or marketing materials
• Appointment Reminders
• Signs – inside or out