Join Web.com on May 27th at the Dental PC Technology Center for Concepts of Digital Marketing
Presented By: Scott Green
Event Cost is $39 and is FREE FOR COMPLETE CARE CLIENTS
BREAKFAST IS PROVIDED
Catered to small and medium size local business owners, at this event you will learn the foundational knowledge of being successful at digital marketing.
PLANNED TOPICS INCLUDE:
Concepts of Digital Marketing and 2016 Google’s Changes to the Search Engine Results Page (SERP)
- What is online advertising?
- Power of Effective Online Marketing
- How has marketing changed over the years?
- Online Marketing Growth & Basics
- Overview of Google Search Results
- Introduction to Marketing Channels
- SEO
- What is SEO?
- Value of SEO/Benefit to SMB
- Relevance & Credibility
- Link Building
- Keywords
- SEO-Friendly Content
- On-Site SEO & Off-Page SEO
- How SEO Works
- Google My Business (GMB)
- What is GMB?
- Value of GMB/Benefit to SMB
- How GMB Works
- Relevance & Credibility
- PPC
- What is PPC?
- Value of PPC/Benefit to SMB
- How does it work – bidding/budget, conversion?
- Customer-Focused Search
- Analyze Results
- SEO