These shortcuts are awesome.  Quick ways to lock your pc, permanently delete items, create new folders, and more…One of my favorites is Windows key + D…takes you directly to your desktop minimizing all of your open wondows so you don’t have to close each one individually… Check this article out for more

Does your computer browse the internet slower than usual?  Are there new icons and search buttons mysteriously making their way onto your Internet Explorer browser?  Does Internet Explorer shut down unexpectedly?  Then you may have an internet browser full of unnecessary toolbars and add-ons.  Give it a few hours and after surfing the internet you may unknowingly download a toolbar or add-on onto your Internet Explorer.  These items will forever be reloaded into your Internet Explorer every time you browse the internet.  Toolbars like The Weather Channel or AOL seem convenient but they bring instability to Internet Explorer.  Microsoft themselves have stated that the reason Internet Explorer may become instable is from all of the toolbars and add-ons that other parties have developed to promote products. Removing these toolbars and add-ons will clean up your Internet Explorer browser and speed up your Internet Browsing experience.   To do this, click on Tools located on the menu bar.  Then at the bottom of the Tools window, click on Internet Options.  Click on the Advanced tab in the upper right hand corner.  Then click on the Reset button at the bottom right hand corner.  Check the box to delete personal settings, then click Reset.  If you have saved passwords to certain websites in Internet Explorer, leave this box unchecked and click Reset.  You will have to close and re open Internet Explorer to complete the clean up.  This will reset Internet Explorer to its default settings by removing cookies, clearing your history, and temporary files that slow down Internet Explorer’s performance.

Google Maps already allows you to add pictures of the outside of your office building as well as other information that is great to provide to potential patients and is free of charge.  If you haven’t already updated your local listing, we suggest you do that before any other SEO.   Google just released that starting next week they will allow “Business Photos” which allows any business to invite a Google photographer onsite to take photos of the interior of the office.  It will be interested to see how this turns out, but I think it will be a great add on to the already helpful local listing.If you need help setting that up give us a call .

There are several benefits to having an internal security camera system in your office.  Of course they help with theft prevention and prosecution of burglary and/or misuse of controlled substances.  Security cameras also give you the ability to follow not only your staff’s location, but also your patients’.  This really helps with work flow and being aware of people waiting or in need of assistance.  They are especially beneficial in larger offices where the doctor may not realize that a room is ready, or a patient/staff member is waiting.  These systems consist of cameras placed throughout the office.  Depending on the layout, you may have them in operatories or in halls and some offices also included exterior cameras for the parking lot and/or the front/back door.  These cameras are wired to a central computer that records all the video to a hard drive.  This computer is accessible through the Internet so you can monitor the office when you are not there.  There is software that you can load on any computers in your office so that you can view the camera images from any station.  Wiring requirements usually necessitate a power supply and cable runs to the cameras.  There are wireless systems available but an electrician will have to provide power to each location.  We recommend you always consult a certified installer to assure your installation will meet code. 

We recently held a seminar on the new HIPAA requirements in your office.  One of the rules that we brought up was the requirement to have your privacy policy available to your patients on your website.  Also, make sure if you are collecting any patient information on your website, that you include your privacy policy about how you will handle that information.  Here is an article about website privacy policie s in general.  These are just general guidelines not necessarily linked to health privacy.  These are some good guidelines to follow when thinking about patient privacy and your website.

Many dentists struggle with maximizing the potential of their website. Whether it is outdated or not relevant in search engine queries, it doesn’t produce the results that are expected. When we look at results from having a website, we look at converting web searchers into appointed new patients. These are the three goals we shoot for when designing and optimizing a website; Make sure they find you  Make them like you  Make sure they are who you want  One of the ways to increase your search engine rankings is to drive traffic to your website. The basic ways to drive traffic is to spread the word to your current patients. Here are a few simple ideas to drive traffic that don’t take any SEO knowledge: Add your web address to all marketing collateral  Link your website to your practice management software  Send your patients to the website to fill out forms  Request that patients visit your website  Run promotions/contests with entry forms on your website  Link to social media sites  Use third party questionnaires/review forms. We have outlined some basic steps that, at a bare minimum, should be done on every site. But the fact of the matter is that search engines are dynamic and changing constantly. Nobody knows the true inner workings of the major search engines and how they rank one site above another. The only way to consistently be at the top of search engines is to work your SEO on a daily basis. For an average business owner, this is not possible. If you want to rank on the first page, and ensure you stay there, give us a shout and we can help 904.443.0095.