This is an article written for Sally McKenzie’s newsletter The Dentist’s Network which can be found Here
By Clay Archer, CEO and Founder of DentalPC and DIA Member.
A colleague of mine from Ottawa introduced me to the concept of Innovation Debt, and it struck a chord with me.

If you’re itching to switch your old phone system to Voice over Internet Protocol (VoIP), you may be overwhelmed by the number of choices of distributors available. Many of them claim to be “the best” or “world-class” — but are they really? Can they meet your business needs? Before you choose a VoIP distributor, consider the following.

While many IT providers tout the revolutionary benefits of the cloud, very few address the security aspect of it. The fact is, when you’re using a cloud service, you’re moving information out of your hands and into a third party. So doesn’t it make sense to take precautions? Dropbox alone has had the accounts of nearly seven million users hacked.

Social media marketing can be tricky simply because there are so many platforms to choose from. Your first instinct might be to choose Facebook because it is the biggest name in the industry and has the widest reach, but just because it’s effective for other businesses doesn’t mean it will also match your business goals.

Any successful small- or medium-sized business today must do two things to thrive: digital marketing and network security to keep its data safe from cyber attacks and other forms of data loss. When it comes to security, browsers are no exception. In small- and medium-sized businesses, some 50 to 150 workers access the net daily through the company network via browsers on your devices.

For non-IT individuals, new trends can seem very confusing. Blockchain, for instance, is a complex concept, but it has the potential to revolutionize every industry, including healthcare. That’s why you should take time to understand what it is and what it can do for your company.