Facebook recently announced a big change to its News Feed. In response to the backlashes it has been receiving -- mostly due to allegations of how social media causes depression and affects one’s political views -- it has decided to limit posts from businesses and share more posts from your friends on the News Feed.

Written by: Christina Archer, COO
5 Must Reads for Small Business Owners that will turn your company around in 2018

Many of these must reads for small business owners were read as part of a book club with my peers. The Goal by Eliyahu Goldratt was one that was assigned to me during my MBA program at the University of Florida (Go Gators!). All of these books offer great tips on how to manage your company's growth in order to predict the kind of growth that is aimed to help you meet your goals.

A blockchain is a continuously growing list of records, called blocks, which are linked and secured using cryptography. Each block typically contains a hash pointer as a link to a previous block, a time stamp and transaction data.

By design, blockchains are highly resistant to modification of the data.

When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you'll be able to send customers tailor-made content that helps increase conversion rates and sales revenue.

Your business can rely on hosted VoIP (Voice over Internet Protocol) service providers to ensure internet connection is always at maximum speed. But a fast internet connection doesn’t necessarily result in excellent VoIP call quality. When expectations fall short, business owners can get very frustrated and resort to upgrading to a fiber optic connection until the desired quality is achieved -- this may end up costing more.

The waitlist for Pinterest’s latest “DIY Promoted Pins” tool is proof of how eager small- and medium-sized businesses are when it comes to social media marketing. Establishing a solid online presence, promoting corporate content, and driving website traffic at the same time is every business owner’s dream come true.